Your chance to invest in ooono!

We're crowdfunding! This is your chance to own a part of ooono alongside top investors.

ooono allows drivers across +50 countries to share vital traffic observations with a single click, preventing accidents and unpleasant surprises. We're expanding and invite you to join us as we grow.

Register your interest and be the first to know all about this opportunity.

More than 330.000 devices sold in Denmark & Germany

4.3/5 4.2 rating on Amazon
4.3/5 4.2 rating on Amazon
4.5/5 4.2 rating on Amazon

Watch our campaign video

+330.000

Devices sold

+9M€

Revenue

+5.000.000

Drivers connected

+400.000

Daily warnings

Invest with the best. Join our community & share the journey!

ooono is backed by the founders of Just-Eat, GoMore & Autobutler. As our business grows, we want to share the journey with those who mean the most to us - our dedicated users and community. You'll be able to invest as little as €10 to become a shareholder in ooono.

Join our investor community!

Sign up now

Don't miss out
Register your interest now!

As much as we’d like to accommodate all of our customers, there will be a finite amount of shares available and funding will be allocated on a first come, first served basis. If you're interested, make sure to create your CrowdCube account and register your interest here on our site to receive all relevant information about this investment round – including the official time of launch.

Create your CrowdCube account

Our journey
Important milestones

From idea to international scale-up.

ooono was founded in late 2017 by serial entrepreneur Christian Walther Øyrabø. The thought of developing a product that allows drivers to communicate and share traffic information in real time quickly turned out to be a good idea. Within months, ooono was available in all the biggest retail chains in Denmark and Danish motorists accepted the “co-driver” as a must-have. Fast forward a couple of years and ooono is on the verge of its international breakthrough. Some might think we have come a long way. We think, our journey has just begun.

  • The launch

    +20.000 devices sold in under two months. Danish motorists and authorities quickly recognised ooono as a preventive traffic device.
  • Bestseller in Germany

    ooono achieved bestseller status on Amazon within weeks after launching. Since followed agreements with key retailers MediaMarkt & Saturn.
  • +330.000 units sold

    We are currently growing faster than ever and expect to see a 400% revenue growth in 2020.

What do our users say?

As a community based product, we are extremely dependent on our users. Why? Because they control just how intelligent ooono is, by feeding it real-time data on their daily commute. Thankfully, we are blessed to have an engaged userbase. What's even cooler is, that they seem to like us too.

Trustpilot

Trustpilot

4.5

578 reviews

Amazon

Amazon

4.2

4.141 ratings

Anne Meyer

Reviews.io

"Great product! Fast delivery, easy to install and use. Works perfectly and has already warned me of some fixed and mobile danger spots without distracting from the traffic.”

David Wallen

Reviews.io

"I'm very satisfied, works in Germany and Austria without any problems. Has already paid off several times.”

Oliver Weisse

Trustpilot

"I'm surprised how well ooono works. Good purchase. I no longer have to watch out for speed cameras and dangers. Ooono warns me promptly and precisely..”

Sonja Weber

Trustpilot

“I should have invested in an ooono earlier. Really easy to set up, already warned me a couple of times and reminded me to slow down a bit. Fast delivery, easy to use and great design. Will get one for my partner as well.”

Dennis Winter

Amazon

"At first i was a bit sceptic, but my ooono really surprised me. Definately won't drive without it anymore.”

Jürgen Fuchs

Amazon

"This is the perfect gift! I have already bought ooono for five friends and they all really enjoy it. Would recommend it to everyone.”

Anne Meyer

Reviews.io

"Great product! Fast delivery, easy to install and use. Works perfectly and has already warned me of some fixed and mobile danger spots without distracting from the traffic.”

David Wallen

Reviews.io

"I'm very satisfied, works in Germany and Austria without any problems. Has already paid off several times.”

Oliver Weisse

Trustpilot

"I'm surprised how well ooono works. Good purchase. I no longer have to watch out for speed cameras and dangers. Ooono warns me promptly and precisely..”

Sonja Weber

Trustpilot

“I should have invested in an ooono earlier. Really easy to set up, already warned me a couple of times and reminded me to slow down a bit. Fast delivery, easy to use and great design. Will get one for my partner as well.”

Dennis Winter

Amazon

"At first i was a bit sceptic, but my ooono really surprised me. Definately won't drive without it anymore.”

Jürgen Fuchs

Amazon

"This is the perfect gift! I have already bought ooono for five friends and they all really enjoy it. Would recommend it to everyone.”

The future
What is next for ooono?

Growth has no speed limit and your investment is key for us to grow even faster.

By now you have learned about our accomplishments, but the key for your investment is the future. So why do we see the need for funding? The answer is simple. We want to accelerate our expansion into other European markets and further strengthen our activities in Germany. This funding will help us do just that.

  • New markets

    Germany has proven the international demand for a device like ooono. We are already preparing launches in UK, Italy & Spain and more European countries will follow within the next 12 months.
  • New products

    You are not just investing in a device. You are investing in an exciting product pipeline. We will be launching new products in 2021, starting with a series of electronic parking discs.
  • +1M devices

    We expect to sell more than a million devices next year. This will happen by expanding to other markets and investing in our German activities.

Explore the future.

We've got more up our sleeve. Check out this video and dig deeper into what we have planned for the future.

Why are we Crowdfunding? How does the product pipeline look? You probably have questions, but we've got answers. One thing is certain. There is more to ooono than you just might think.

Risks

Your investment could be locked in for a long time, as you don’t get a return until we exit (i.e. we’re bought or go to market in an IPO). Investing in a convertible is the same level of risk as investing directly for equity in a startup company and your capital remains at risk.

Approved as a financial promotion by Crowdcube Capital Limited, which is authorised and regulated by the Financial Conduct Authority.

Our most frequently asked questions

Let us tell you a bit more about crowdfunding.

What is equity crowdfunding?

When you invest in equity you buy a percentage or share of a business, in the hope that the value of that company will increase over time.

Hopefully, the business you have backed goes on to make an ‘exit’ at a higher value than when you invested, and you will get a return on your investment and make a profit. Please be aware, investments of this nature carry risks to your capital.

Why are we crowdfunding?

We believe the most powerful way for a business to grow is to have thousands of our customers investing.

The expansion of ooono to the UK and the rest of Europe requires funding in order to scale our production, organisation and marketing activities. We want to share the journey with the users of our products. We're a community based company, and we want to keep it just like that when expanding into new markets.

How does investing actually work?

If you invest in a business on Crowdcube you will become a shareholder in that company. In most cases your shares will be held on for you by Crowdcube Nominees Limited.

Have a read of our guide about what the nominee is and does here. The amount you invest, and the equity issued/number of shares bought will affect your percentage of ownership in the business. Once your investment has been processed, you will be sent a share certificate (sometimes also called a “Statement of Beneficial Ownership”.)

Most investments are for Ordinary Shares held by Crowdcube Nominees and you will have voting and pre-emption rights on those shares. However, you should check the share class on the pitch as this may vary from time to time. 

Investing in startup and early stage businesses is high risk. The majority of startups fail or do not deliver shareholders a return on their investment. Liquidity, or the ability to cash in your investment, is limited as it often relies on the company being sold. Such investments in start up and early stage companies are long-term investments. Dividend payments are rare and the likelihood of an investor's percentage shareholding being diluted by future fundraising is high.

Investors should therefore implement a diversification strategy when building an investment portfolio. Diversification involves spreading your money across multiple investments and will give you, as an investor, greater peace of mind that your investments will be sustained in adverse market conditions, and losses will be cushioned. However, it will not lessen all types of risk.

How do I make an investment?

We want you to invest in ooono! But there's a few things we need to do first.

To start investing in ooono, you’ll need to register as a Crowdcube member. Once you’re ready to make your investment, simply click ‘Invest Now’ on the pitch page. You can invest from as little as €10 (although you will be prompted to make your investment in an exact multiple of the share price) to help fuel our growth.

You can pay for your investment through stripe, the third party payment provider at Crowdcube. You can use a debit, credit or prepaid card. Unfortunately, Crowdcube is unable to accept payments by cheque or bank transfer.

What are the risks of investing in equity crowdfunding?

As with any investment, there are risks associated with crowdfunding investments, particularly when investing in startups.

The three main risks to consider when investing in equity are:

1. The business may fail or won’t grow enough to deliver a return to investors

If this happens you won’t receive any of your money back.

2. Even if the business succeeds your investment is likely to be illiquid

This means your investment will be locked into the business for a long time - often several years - and you are unlikely to be able to sell your share or withdraw your investment quickly, should you need to. You also may not receive dividends on your investment as the business looks to reinvest any profits to facilitate further growth.

3. Your holding in the business may be diluted

If the business raises more funds at a later date (which most startups do) the percentage of equity you hold in it may decrease relative to what you originally bought. Dilution in itself is not a bad thing, but it is something you need to be aware of.

In order to mitigate the risks attached to crowdfunding investments, many investors seek to invest in a diverse portfolio of businesses. Many startups do not succeed, hence the importance of having a diversified portfolio, as even if just a few of your investments are successful, they may deliver a large enough return to make up for any potential losses. To date, only 14% of businesses to fund on Crowdcube have failed, demonstrating the sophistication of crowd investors.

You can read the full Risk Warning, here.